Why Is Reading Important To Success?

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In this article I will attempt to answer Why Is Reading Important To Success? Did you know the one single trait that highly successful people have in common is…

…that they ALL read. In fact they make it a priority to read – every single day.

Why Is Reading Important To SuccessI’m even talking about the super successful and wealthy people like:

  • Warren Buffet – read between 600 – 1000 pages/day when he was getting started
  • Mark Cuban – reads 3 hours/day
  • Bill Gates – reads about a book a week
  • Mark Zuckerburg – a book every 2 weeks
  • Elon Musk – is an avid reader and links his knowledge of building rockets to reading books

Of course this is only a small sample of the highly successful people that all read.

This got me wondering just Why Is Reading Important To Success, let’s find out.


What is Reading?

Ok this seems to be a little ridiculous because everyone knows what reading is… don’t they?… or do they?

Mmmm maybe. We know its looking at words and reading them but what really is READING in a more scientific way.

Well, according to the Wikipedias definition which you can read it here

“Reading is the complex cognitive process of decoding symbols to derive meaning. It is a form of language processing.”

I bet you didn’t think of it been that complicated. Yes reading is a very complex system which works similar to the way computers process numbers.

Our brains are so much more powerful then a computer.

Ok so we know what it is…


Why Is Reading Important To Success

We are taught from childhood that reading is important for our success and enjoyment.

While being a reader won’t ensure success you can rest assured ALL successful people are avid readers.

Reading helps develop many skills that when transferred to other areas of life help ensure success.

Let’s explore some of those skills that becoming a reader can help us develop.


The Ability To Remain Focused

Reading will help you develop your ability to remain focused on one task for an extended period of time.

Yes avid readers take breaks but once they dive into a book they can’t seem to put it down for very long.

They carry that same ability forward to any task they are working on and tend to see things through to completion which goes a long ways to ensuring success.


Setting Goals

I have covered an article on Why Are Goals Important For Success. Readers tend to set goals for themselves.

Those goals could be as simple as reading a certain number of pages or perhaps gaining a clear understanding of a certain concept before moving on to another task.

Readers are actively trying to accomplish something every time they open a book.

Successful people set goals for almost every moment of their life and are constantly striving to surpass that goal.

This is also why we encourage young kids to start reading, it develops the habit early.


Spending Time Wisely

Highly successful people don’t waste time.

If they have 20 minutes of spare time they don’t see is as not being long enough to accomplish something, they see it as an opportunity to read, learn and grow.

There are plenty of moments when a person could read for instance while waiting at the dentist or doctors office or waiting for that train or flight.

Successful people see their time as extremely valuable and because of that they take every opportunity to learn a new skill or accomplish a goal.

We all have the same 24 hours in a day, the highly successful people choose to make maximum use of their time.


Develop Perception and Reflection

Being a reader gives you the ability to see all angles of a situation and to be able to empathize with another once you see their side.

Being an avid reader allows you to put yourself in someone else’s shoes, if only for a moment; but once that moment’s over, you remember the experience for a lifetime.

Along with developing perception reading also allows you to be reflective.

While gaining perspective allows you to see things from the other side of the fence, being reflective allows you the opportunity to understand how you can be productive with your new-found perspective.

Successful people understand the profound effect reading can have on the mind and how reading can change your life if you remain open to the possibilities.


Helps To Improve Writing and Speaking Skills

It is no surprise that all of the greatest speakers and writers in history have all been avid readers.

Great historical leaders such as Lincoln or Nelson Mandela drew their inspiration from their mentors and used it to further their cause.

Successful people learn from other successful people and strive to emulate them.


Improved Memory

The human brain is incredibly powerful and readers understand that it can hold an almost limitless amount of information.

Reading is a skill that develops over time. The more you read the easier it becomes to retain information.

Readers also see the brain as a muscle that needs to be exercised regularly.

Successful people habitually create challenges to overcome, which in turn improves their minds’ capability to solve increasingly larger problems every day.


Being Educated and Informed

Successful people spend their time learning.

They read with the purpose of taking away some information that can carry them forward in life rather than just read to finish the book.

Even when reading fictional books they look for the life lessons to be carried forward with them. Learning someone’s mistake ultimately saves you time money and possible grief.


What To Read

There are books available in any subject imaginable.

You just have to decide what it is you would like to learn first.

Why Is Reading Important To Success - books
Some great reads

I have compiled a list of some of my personal favorites to get you started:

Highly successful people like to read the biographies of other successful people and then emulate them to create their own success.

If you’re stuck on picking one, may I suggest “Think and Grow RICH“. I believe it should be in everyone’s lap.

It really doesn’t matter what you read as long as are looking for the message to carry forward.

Even in fiction novels there is usually a hero to be emulated and a lesson to be learned.

With practice you will get better and your brain will become more attuned to looking for the message within the written word and you will begin to rise to new levels of success within your own life.



I hope I have managed to answer the question “Why Is Reading Important To Success”.

The biographies or autobiographies of highly successful people is basically like a road-map to success.

If we learn the principle they used to achieve their success and in turn apply those principles to our own lives we will create our own success in whatever method we choose.

It is the success principles we are seeking to uncover in each book we read.

With practice you will get better at reading and your brain will become more attuned to looking for the message within the written word and you will begin to rise to new levels of success within your own life.

I encourage you to pick up a book and start reading today with an open mind seeking for the message within the printed word. Who knows where that will lead you.

If you find yourself interested in learning to blog then check out our “Wealthy Affiliate” product review here.

Please leave any comments or questions below.

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12 thoughts on “Why Is Reading Important To Success?”

  1. To be honest, I don’t read books as much as I should and certainly not factual books. I am perhaps a little bit too tight to spend my cash on subjects that I could google. That’s not saying I’m correct.

    Interestingly, I do like fiction books such as Andy Mcnab, but significantly I did queue at midnight for last in the sequence of Harry Potter Books and read it by 5am.

    Just maybe, I should start reading those books to success, it just worries me because I believe there are many scam versions out there that teach you nothing, other than what not to spend your money on again.

    • I do get what you mean Lawrence. I spent most of my life avoiding reading until my wife got me into reading. I have read some self help books it wasn’t until I came across “Think and Grow Rich” that I realized what self motivation was truly about.

      This book explains WHY we need to change our thinking and then adds the HOW. I would recommend a quality book over generalized information you find online.

      Fiction books are great for entertainment but it does nothing in developing oneself.

      To change the way you live, one has to change the way they think.

      If you keep doing the same thing you will always get the same result.

      The books I recommended in my article have stood the test of time and are not new releases. The worlds most highly successful people have read and implemented the concepts found within the pages.

      Thank you Lawrence for your excellent thoughts, I really enjoyed you stopping by.
      All the best

  2. I use to read alot of novel when I were still schooling. Didn’t stop reading when I start to work in first year. But after that life get too busy and have stop reading. After some years, get to pick up some books to read at the bookshop and start to like to read on those self improving books. I like these type of book as it helps to lift up the power within us. It’s a good way to learn from someone. Also get to learn that it has so many other benefits from reading from your article. Thank you for sharing..:-)

    • You are very welcome Janet it is so good to hear from you. You’re right so many people seem to drop reading once they finished school which is a huge mistake. Our education doesn’t stop when school is out… it’s up to us to keep learning and applying new things.

      It’s good to hear you’re picking it up again especially “self help”. Be sure to pick up one of the books I mentioned… you won’t be disappointed.

      Thanks for dropping by Janet please come again,

  3. I definitely need to dedicate more time to reading. Unofrtunately I’m so busy with work and creating my business that I only have about 15 minutes in the evening to read before sleep. And I’m already skipping too much sleep. I’ve found a temporary solution from listening to audio books while driving or walking to work. I actually started reading Think And Grow Rich but didn’t have time to focus on it so I found it as an audiobook. I actually listened through it in a month or so, fascinating stuff that changed my perspective on the world. I once read the reason reading books is so effective for self improvement is that a single book can withold the accumulated wisdom of a lifetime or even of generations.

    • Thank you for your comment Jukka. Time is a valuable thing, we can’t create it nor destroy it, but we sure can waste or mismanage it. When it comes to running your own business you need to be disciplined and keep to a schedule or things can become chaotic fast. Before you know it you’re still working past midnight and your family hasn’t seen you all day.

      If you find yourself in your own business working harder yet feeling like your getting nowhere, I would recommend a good read called “Scale or Fail” by Allison Maslan. It provides many tips for the small business owner to scale their business to new height’s by freeing up a busy schedule. I personally found it to hold a lot of little tips for a small business owner.

      You can check it out here “Scale or Fail“,

      Thank you again for your comment Jukka,
      I wish you all the best in your business my friend

  4. I like yours content. It is so true, only way for people to thrive is to learn, especially from people who know what they’re talking about or writing in this case. These are great books from even greater people, I have one of them but I still did not find the time to read it til the end. Your content is helpful and can really help people, if they were to listen your advice.
    All the best!

    • Hi Oriana thank you so much for your wonderful comment I really appreciate it. I agree it is a lot easier to get the horse to the water than to make him drink. I once was not very open to these type of books and it sometimes takes several readings of the same book or different book before we truly understand the message. I have noticed I can read the same book several times and find new bulbs coming on each time. Perhaps it’s because I am not the best reader in the world but if I can help just one person to read more of these books like someone helped me then that would be worth my time to write this article.

      Thank you so much for your input Oriana, it gives me encouragement to keep helping.

      All the best with you as well my dear,

  5. I’m stuck as to what to read next, I hate to buy books which didn’t provide much value for my self development, I’ve read the secrets of the millionaire mind in the past, it was an excellent read, I think I’m going to read the Think and Grow Rich next. Thank you for the book recommendation

    • You are very welcome Kevin, in up coming posts I will be sharing other great gems which I have read and very much enjoyed my self. If you know of other great books you have read please share them with us.

      Thank you for your comment Kevin take care now,

  6. Hi Rick,

    Thank you for reminding us again why we shouldn’t neglect the good old disciple of reading, particularly reading of non-fiction books where lot of golden nuggets can be found.

    I too have some of the titles you have recommended and will definitely vouch for anything by Napolean Hill and Dale Carnegie. How to Win and Influence People by Dale Carnegie is another one to add to one’s library.


    • It is great to hear from you Femi, your absolutely right “How to Win Friends and Influence People” is one of my favourites as well.

      All the best to you,


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